Why Analytics for your Website?
Analytics of you site traffic and there behavior are essential in understanding how 
effective your website is in achieving your business goals. Without this insight, you maybe driving away many potential customers, without you even knowing it.
Having the answers to the questions below are valuable to your business objectives.
- How many users visit your website?
- When and for how long do they visit?
- Where are the visitors coming from? ie Adwords, Search Engines, Social Media, References etc..
- How many pages on average does your visitors browse on your website?
- Which page do the visitors enter and exit from?
- How often does your visitors trigger the “call to action” even? i.e. open the contact page?
- and many more
This data will provide your business the edge and boost your business in achieving its objectives and ensure your website is utilized to its optimum.
Site Optimisation
Effective websites are organic and are rarely static in nature, they evolve with your business objective, business strategy, your industry and ultimately with your potential customers. Having data and insights to your visitors online is one thing, but actually being able to adapt your site to your web analysis to increase your visitors and getting better conversions is another.
Analytics and Site Optimisation Packaging
Here are C4 Business Media, we strongly believe you can’t just do Web Analysis without Site Optimisation or vice versa. Hence our affordable analytics package include site optimisation.
We believe to get an effective website for any business you need to follow the 6 steps in an ongoing cycle:
- Clearly define what are business goals and objectives
- Define the Key Performance Indicators to track to see if the goal/objective is being achieved?
- Collect accurate and comprehensive data
- Data analysis and insights
- Create actions on your website based on what you have learned from the analysis and insights
- Compare Key Performance Indicators before and after the actions to see any visible improvement
The bottom line is, customers and their behavior should dictate your website and its content.